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In an age when consumers expect products and services on demand, there are very few things more annoying than a sluggish website.
And for businesses that fail to keep their website at optimal performance, there’s a big risk: it kills the customer experience. Studies show that just two seconds of additional loading time can increase bounce rates by 103%, meanwhile 100 milliseconds of load time can cause a 7% drop in conversion.
Site speed is also a factor in Google rankings on desktop and mobile. Poor performance can reduce your site’s visibility on search…
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