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WordPress announced today that they plan on treating Google’s new FLoC tracking technology as a security concern and plans to block it by default on WordPress sites.
For some time, browsers have begun to increasingly block third-party browser cookies [1, 2, 3] used by advertisers for interest-based advertising.
In response, Google introduced a new ad tracking technology called Federated Learning of Cohorts, or FLoC, that uses a web browser to anonymously place users into interest or behavioral buckets based on how they browse the web.
After Google began testing FLoC this month in…
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