A challenge of optimizing a blog for organic search is that older articles fade into the archives. The result is fewer internal links to that dated content and a gradual loss of rankings.
Luckily for WordPress users, there are plugins that facilitate internal links no matter the post’s age, solving the problem.
What follows are my favorite WordPress plugins to surface older content. The list is deliberately short, as I prefer minimizing installed plugins. I’ve focused on scalable internal linking strategies:
- Related posts,
- Popular posts,
- Contextual linking,