Publishers today have to monetize their content to survive.
Even if you already offer subscriptions or paywalls, you need to diversify revenue channels to meet your bottom line. And that means incorporating ads into your websites and apps.
The problem is that placing and delivering those ads can be pretty complex and time-consuming. So, instead of working on producing high-quality content, you’re left trying to integrate your site with third-party platforms and — even worse — manually add codes and features, all without the help of a developer.