Block System Will Create More Commercial Opportunities for WordPress Theme Authors – WordPress Tavern

Ten years ago, a potential WordPress theme buyer might stumble upon a site like ThemeForest. The themes on the site would primarily tout the hundreds of shortcodes they included. These shortcodes would allow the user to build anything they wanted with simple BBCode-like brackets around some tag or another.

The practice was not limited to ThemeForest. Nearly every theme development company at the time — and they were sprouting up by the dozens a decade ago — needed to compete in the same arena. Despite all their faults (never mind that no user could reasonably remember hundreds…


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