WordPress to automatically disable Google FLoC on websites

[ad_1]

WordPress

WordPress announced today that they plan on treating Google’s new FLoC tracking technology as a security concern and plans to block it by default on WordPress sites.

For some time, browsers have begun to increasingly block third-party browser cookies [1, 2, 3] used by advertisers for interest-based advertising.

In response, Google introduced a new ad tracking technology called Federated Learning of Cohorts, or FLoC, that uses a web browser to anonymously place users into interest or behavioral buckets based on how they browse the web.

After Google began testing FLoC this month in…

[ad_2]
More Info

About mblog.my

Check Also

Adding Images From Your Phone With Ease – WordPress.com News

Adding Images From Your Phone With Ease – WordPress.com News

[ad_1] We’re excited to share a new feature in the desktop editor and Jetpack mobile …

Leave a Reply

Your email address will not be published. Required fields are marked *