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Wix is taking direct aim at WordPress in a new cryptic marketing campaign that began over the weekend with shipments of Bose noise-canceling headphones landing in the mailboxes of prominent WordPress users. At the end of December, 2020, Wix sent out the following Twitter DM to a group of people it deemed “influencers from the tech industry,” soliciting their addresses in order to deliver a box:
In the last few months, my team and I have been working on a new innovative concept. We have packed this concept into a free, no strings attached box that we’d love to share with you…
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