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This is a guest post from MIDiA’s Keith Jopling in which he dives into some of the key insights he has gleaned from talking to artists as part of his side-hustle ‘Art of Longevity’ podcast (which you should check out if you haven’t already done so!)
This year I had the pleasure of working with one of the greatest songwriters in history. Bjorn Ulvaes commissioned MIDiA to produce the report ‘Rebalancing the Song Economy’ at a time when the UK government was making a formal inquiry into the economics of music streaming. Bjorn was amazingly articulate (of course he was,…
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