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Google Analytics is a free comprehensive tool that allows you to track your web traffic and data.
Google Analytics will show you how many people visit your site, individual pages, conversions, and how people interact with your content. This data is critical for the optimization of your website.
There are two types of Google Analytics code.
You may be accustomed to the Google Universal Analytics (UA) code. This is being sunsetted and replaced with Google Analytics 4 (GA4).
GA4 is much more customizable and applies to websites or apps, whereas Google UA can only be applied to…
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