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DoubleClick by Google refers to the DoubleClick Digital Marketing platform which is a separate division within Google. This is Google’s most advanced advertising tools set, which includes five interconnected platform components.
DoubleClick Campaign Manager: the ad-serving platform, called an Ad Server, that delivers ads to your customers and measures all online advertising, even across screens and channels.
DoubleClick Bid Manager – the programmatic bidding platform for bidding on high-quality ad inventory from more than 47 ad marketplaces including Google Display Network.
DoubleClick Ad…
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