Mediavine Rolls Out WordPress Theme Framework to the Open Web Empowering Independent Publishers to Pass Google’s Core Web Vitals

BOCA RATON, Fla., Aug. 30, 2021 /PRNewswire/ — Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance and passing Google’s Core Web Vitals (CWVs) while preserving pagespeed.

Of publishers currently operating on Trellis, 77% are passing all three CWVs: FID (First Input Delay), LCP (Largest Contentful Paint) and CLS (Cumulative Layout Shift). This compares to only 4% of websites on…