Personalisation of WordPress with Zephr – a practical overview (part 2)

In the first part of this two-part series, we considered the success of WordPress as a publishing platform, the benefits of choosing a best-of-breed architecture over a monolith, and we introduced Zephr as an identity and user journey orchestration platform that can be layered over WordPress to deliver immediate business value for B2B publishers.

In this second and last part of the series, we’ll take a more practical look at an implementation both from architectural and user journey perspectives before considering the net effect of this approach.

Illustrative example of a typical Zephr…


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