“Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?”
These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content and Experience Management (WCM) system. They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. In either case, publishing’s a snap in this simpler environment than their enterprisey WCM system.
WordPress is not for everyone. It’s becoming richer with each passing year, but still lies…